This program is committed to serving the community of small-scale family farmers by highlighting the family farming sector’s challenges and concerns as well as its contribution at local and national levels through community and local radio stations. Over the past two decades, AMARC-AP has worked with member stations to ensure that the members of the family farming community are engaged in the planning and broadcasting of radio programs about their issues.
AMARC-AP has partnered with the Food and Agriculture Organization (FAO) of the United Nations for enhancing the capacities of local broadcasters to produce effective radio content on issues related to family farmers.
Since 2021, AMARC-AP has partnered with FAO to conduct a radio campaign under the aegis of the United Nations Decade of Family Farming, UNDFF (2019-2028). FAO and AMARC-AP have organized a number of campaigns ranging from ‘Resilient Family Farming: Ensuring Food for All in a Sustainable Planet’ to ‘Raising Regional Awareness about Family Farming in the Asia-Pacific region.’
The United Nations Decade of Family Farming (UNDFF 2019-2028) aims at unleashing the potential of family farmers as key agents of change to transform food systems in the context of the Sustainable Development Goals (SDGs). Within the UNDFF Global Action Plan (GAP), Pillar 4 seeks to strengthen the capacity of farmers’ organizations to generate knowledge, represent their members, and deliver inclusive services.
The collaborative initiative between AMARC-AP and FAO was organized within the framework of ComDev Asia, a collaborative platform promoting regional development communication in support of family farmers.
In support of UNDFF GAP, AMARC-AP launched the “AMARC Asia-Pacific Participatory Radio Initiative ’22” for promoting the role of Family Farmers as the Heart of Food Sustainability in Asia in 2022. Partner radios and family farming organizations (FFO) of five (5) Asian countries: India, Nepal, Bangladesh, Philippines, and Indonesia were engaged in the project.